Another benefit of customer segmentation is that it can help you create a more targeted marketing strategy. That is, you can provide a marketing approach to the target audience and can also increase the chances of conversion to sales. In fact, 77% ROI (Return on Investment) is obtained from targeted market segmentation and advertising campaigns that trigger customers to make purchases.
Identifying and Building BrandsChoosing the Right Communication Channels
One of the goals of business is to create your brand dknown by many people. This includes all types of existing businesses, both large and small scale. When you have the right segmentation strategy, this can make your brand unique in the eyes of customers.
Not all customers can be reached with the same Malaysia Mobile Number List communication channels. For example, customer A prefers to contact you via social media. Then there is subscriber B who likes to perform the action requested from the newsletter, and many more. Of course this will help you communicate and get closer to them.
Customer segmentation allows you to identify many ways to improve the quality of your business products and/or services. Not only that, you can also improve the quality of customer service.
Improving the Quality of Products Services Types of Customer Segmentation
More Focus On Profitable Customers
From customer segmentation, you can divide them into several categories. One of them is based on the amount spent by the customer. When you know them, then you can focus on those that provide benefits for your business. Of course, by taking a personalized approach.
Before we discuss how to segment customers, it’s better if you first understand the various types of customer segmentation that exist. Because, from Gamblingdat here you can create a more segmented and effective business strategy.
Here are some types of customer segmentation. Among others are:
Customer Segmentation for B2B and B2C
First, you have to identify the customer. Are they business customers? Or individual customers? In practice, many businesses directly segment customers into these two groups without identifying them. However, the two groups are different.
