5 Ways to Promote Your Business Without Spending on Marketing

#1. Create a Google My Business Account and Optimize It

This tactic doesn’t require any financial investment and bahrain telephone number data can be an effective way to promote new and local businesses. With a Google business account, you can attract new customers without even having to send them to your website.

A properly optimized profile will answer the most common questions customers ask before they visit your website.

What do you gain by creating a Google My Business profile for your company?

1. Increased user engagement. You get the opportunity to reach potential customers for free – in the search engine panel you can quickly find the main information about the company, such as its name, industry, location, working hours, ratings and opinions.
2. Raising the brand’s position in search results. The better the profile is optimized, the more likely the company is to appear high in the search results. The higher the company’s position in Google, the more users can find it and use its services.
3. Higher conversion. If your company profile is well-optimized, potential customers can find it by entering keywords, viewing products, signing up for services, or contacting customer service. You can later track some user actions, such as visiting a page or clicking on a map, in the Google Analytics panel.

To optimize your Google My Business profile, follow these tips:

• Register on the website and fill out all fields in the form.
• Pay special attention to your contact details – provide your customer service phone number and company email address.
• Indicate the industry in which the company operates.
• Add attributes that describe the distinguishing details of your business: for example, a coffee shop with Wi-Fi or a garden.
• Fill out the field with a description of your company clearing a website’s cache in google chrome in 3 simple steps add your products or services, and indicate their price.
• Regularly update information and publish new photos.
• Answer questions from customers who post on your profile.
• Monitor and respond to emerging opinions – especially if they are negative.
• Enable the ability to contact the company via Messenger.

#2 Use free services to promote your brand

Once you have tested your product or guinea lists service prototype among the first users, it will be time to start marketing communications and acquire new customers. Some of the most effective tools for this are advertising platforms and other marketing tools (MarTech) – such as Google Ads, Meta Business Suite, Hootsuite, the paid version of Crunchbase and LinkedIn Premium. When investing in advertising, however, you must remember that such expenses should stimulate business development, and not just burn through the budget.

According to a 2021 study by the GetApp analytics platform, among 200 startup CEOs from around the world, 55% of small business CEOs confirm that they use paid marketing tools, and their budgets for paid activities have increased over the past year. Only 6% say they have reduced costs. The surveyed startup CEOs spend from 21% to 35% of their marketing budget on such tools, and 23% allocate from $1,000 to $5,000 per month for this purpose.

Such amounts are often unbearable at the beginning of a business, so it is worth including free alternatives in your strategy. Let’s compare different approaches to the topic using the example of two companies:

• Company A uses a free email service. With the Business Without free subscription, only one user can be the account administrator, only 1,000 emails can be sent per month, and automation and support features are unavailable. The advantage is that you can cancel at any time and try another tool.
• Company B uses a paid newsletter service that lets them send unlimited emails per month, use advanced features, and get 24/7 support. However, this solution costs $100 per month per user, and requires a yearly subscription.

Free tools are a great option for startups on a tight budget, as marketers can test different promotion channels without spending a lot of money and develop the best lead generation tactics . At later stages of development, you can switch to the appropriate paid channel.

#3. Grow your social Business Without media accounts

Interesting and engaging social media content can bring your business more leads and sales than an expensive website or advertising campaign. To increase the number of potential customers, it is worth developing a tone of voice for the brand and building a community interested in your area of ​​business.

Here are 4 communication tactics that will help you build engagement with your audience on social media:

• Direct communication that increases engagement, builds recognition and shapes the image. The optimal number of publications is 4-6 entries per week.Provide your subscribers with an interesting experience: organize a thematic flashmob or develop an SMM campaign with viral potential. A good example of such content is the BuzzFeed media platform – almost every user on the web has encountered a test created by BuzzFeed journalists at some point. You don’t need a large budget to develop such content, but it is important to understand what type of messages your recipients will react to.In order for a brand to gain a reputation as an expert in a given segment, it is worth engaging influencers from a given field and using cooperation on a barter basis. You can quickly find the right opinion leaders using the Influencity tool or the  REACHaBLOGGER or InfluBe platforms .
• Tag your clients, brand ambassadors, and partners in your posts. Show all stakeholders how important their contribution is to the development of the project. This will help you strengthen your company’s ecosystem and increase your reach and number of followers. Encourage your audience to tag your brand profile in posts or comments that concern them.