Considered a social media phenomenon, recently launched its platform for advertisers, . This new feature also aims to offer benefits to businesses, such as a closer relationship with their customers and the ability to reach a younger audience.
Since its inception, surpassing popular apps like Instagram. In 2019, it was downloaded 720 million times, reaching 500 million users worldwide.
Despite all this success, this doesn’t mean you have to rush out and download for Business right now. The truth is, you need to understand more about this tool and evaluate whether it’s a network that will truly benefit your business.
In this article, you’ll learn more about TikTok for Business and the ad formats it offers. You’ll see the criteria you should use to determine if the app is right for your business , and you’ll also learn about other social media platforms you can leverage.
Happy reading!
What is for Business and how does it work?
For Business is a platform designed to help advertisers and agencies produce and manage advertising campaigns within the app . Its goal is to consolidate social media features so that brands can more easily advertise.
The original version of the platform is in English and isn’t yet available in all countries, but you can check out the types of resources it offers here. They are:
- Top View : main product, where the brand is seen at the moment the user opens the application;
- Blank Takeovers : 3-5 second ads, in the form of an image or video, that appear during use of the tool;
- In-Feed Videos : These are videos up to 1 minute long that appear in the user’s feed;
- Hashtag Challenges : allows brands themselves to create challenges, so that other users can imitate them;
- Branded Effects : allows the insertion of brands or products into TikToks, in 2D, 3D or even augmented reality.
One of the advantages of TikTok for Business is the ability to showcase a brand’s creative side . Additionally, this app allows you to interact with different audiences, generating greater engagement and demonstrating your sync with major trends.
However, there is no direct conversion-focused option – unlike Facebook Ads and Instagram Ads.
Therefore, it’s important to determine to what extent being on this social network will actually bring the desired results. Ultimately, there’s no button that directs users to your brand .
How do you know if for Business is right for you?
As we’ve mentioned, it’s important to evaluate whether joining this social network makes sense—that is, whether it’s a good fit for your business model.
The first question you should ask yourself is: Is the age of the audience using TikTok the same as your target audience?
According to statistics , 41% of users are between 16 and 24 years old. So, if your business focuses more on youth and teens, for results.
This doesn’t mean that if your audience is older, you’re prevented from using the tool. It’s just that, for the time being, you may not get a good return on investment.
Since TikTok posts short, fun videos, ask yourself if this profile matches what you want to convey. If your business is more formal and has a serious feel , it may not be the best option.
On the other hand, if you want to reach telegram number list a diverse audience and show a different side of the company, beyond the employees’ routines, it’s easy to try TikTok for Business ads and see the return they offer.
Other social networks that can optimize your results
Whether you choose to use TikTok for Business or not, remember that your digital presence should be strong and unified across social media and Google platforms as well.
By creating ads on them, you can target whoever you want, based on your location, age group, preferences, and most popular topics. This makes it possible to better target your actions and reach exactly who might buy your products or services.
Another tool that offers great benefits is Google My Business , which makes it easier for your business to be found on both Google and Google Maps.
Integrating WhatsApp Business into your routine is also important. This is because the tool allows you to strengthen communication with japan data your customers, promote new sales, and create more focused digital marketing campaigns.
Another tip is to list your business on TripAdvisor . This is considered the world’s largest travel site, receiving around 463 million monthly visits.
Remember to thoroughly research all of these tools and select the ones that will be most effective for your goals. An important point is to keep your website optimized and updated with your company’s information.