After all,development of online storesconsists not only of design, but also of work on its functionality. We will talk about them in more detail in this video:
For more information about usability errors, read the article”Web Lab
The main task of a landing page is to encourage the user to perform a target action (purchase, order, registration, etc.).
Types of website landing pages
single web pages are designed. To encourage the visitor to perform a. Specific action: subscribe to a newsletter. Buy a product, make a call, watch a video, etc.
Landing pages for products within an online store.
Informational landing pages.
Creating a Landing Page for a Website. Key Points
Many people believe thatcreate a landing pageyou can do it yourself and you don’t need to use web companies for this. And they are partly right! You can certainly create it, but will it work effectively? That is why it is not recommended to use free templates of sales pages 4 setting the stage for email marketing that will not bring you the expected result. The development of a landing page should be based on the main business goals and in compliance with such points as:
- Original and individual page design.
- The presence of a call to action on the page.
- The presence of arguments in favor of taking action: advantages, promotions, etc.
- Elements of trust: physical address of the company, telephones, reviews, guarantees, certificates, etc.
With the right placement of elements. You will get an excellent landing page that. Will fulfill its purpose with flying colors!
If you are confident that your page. Can work even better, you can order the. Creation of two or three landing page. Variants and, using abc testing, choose. The one that brings in more conversions.
You can fill out a brief to create a landing pageHere.