Tired of relying on unpredictable referrals and social media algorithms? With email marketing, you can take control of your leads, nurture them and turn more of them into paying customers.
But I bet you’ve been
recommended so many different tools that… you’ve no idea where to start!
So, let’s avoid overwhelm and information overload. Instead of jumping updated 2024 mobile phone number data from one article to the next.
You can find the best email marketing tools right here.
I’ve also listed their pros, cons and cost to help you find the right one for your business.
Let’s dive in!
Why do you need email marketing tools for your business?
You need an email marketing tool to grow your audience, nurture them and sell more – without building your entire castle in someone else’s sandbox (like social media platforms that can restrict your reach).
So, with an email marketing tool
you’ll bring these leads in one place and track your efforts. You’ll also own your list.
And to set the right expectations, emails have one of the highest ROIs in the marketing world: $36 for every dollar spent!
However, that doesn’t mean any tool will do. It’s still important to take your actual budget into account and choose an email marketing tool that meets your needs and preferences (after all, why pay more for features you wouldn’t use?).
Lead generation tools
There is a big difference between lead generation tools like Recognize customer problems ScoreApp and email marketing tools like the ones outlined in this article.
Email marketing tools are good for managing your email list and sending emails, but they Email Marketing Tools are usually not built for lead generation. Some of these tools offer some helpful tools but they are not a replacement for lead generation tools that are purpose built.
Best email marketing tools for businesses
I’ve rounded up the best, but each of them is better suited executive list for a different type of business, budget, goals and audience. So, let’s look at them one by one to find the perfect email marketing platform for you.