Social media and email are still the best ways to reach existing and new potential customers. Let’s take a look at it together.
Choose your own adventure” emails
Check out any post about email marketing trends. You’ll find interactive emails where the user can take an action right in the british student data email. Like a review, purchase, vote, etc. And they don’t even have to go to a landing page. This is probably a bit more feasible for larger brands, but you can do something similar in line with this trend. How? Go with a “choose your own adventure” style email.
You can still have a central call to action, but you can make it more engaging in a variety of ways. Here’s an example:
Prepare an email that prompts recipients to “Click on your biggest priority for next year to get key insights and clear actions you can start taking now .” Note that this action will make the email more personalized and even more comprehensive.
Treat every platform like TikTok
Legacy social media platforms are going through an identity crisis as TikTok takes over the world. It’s hard to say whether there’s a way to differentiate themselves or whether they’ll evolve to be more like TikTok. But right now, we’re seeing more of the latter.
For you, this means that even if your top channels are still Instagram and Facebook, you should create content with the mindset that your audience expects from TikTok.
Focus on:
- Engaging content that by setting and monitoring these grabs the reader right from the start.
- Shoot short videos/films regularly.
- Make your posts entertaining, even if they are educational videos, tutorials, or training.
Social engine optimization
We are increasingly seeing internet users (Gen Z) looking for answers to their questions on TikTok or Instagram instead of Google. Yes, it’s still only 40%. And it’s Gen Z. But it’s important to realize that this percentage will continue to business to consumer reviews increase. And before you know it, Gen Z will make up the largest percentage of consumer publications.
Learn to treat social platforms like search engines. For both local and social search. This means properly categorizing and classifying everything using location tags, map pins, user tags, hashtags, and more, because it matters a lot.