Bidding works on the principle of an auction , so the main thing is to beat the offer (price per click) of the competition, while not paying more than is absolutely necessary.
Conviu’s automated bidding enables regular statistical evaluation, competition monitoring, and automatically updates bidding settings and XML transcripts several times a day. This automation significantly saves time and costs by performing frequent evaluations and automatically excluding unprofitable products from bid positions.
Bidding strategy
Conviu has a tool up its sleeve for all the bidding strategies, i.e. setting prices per click (CPC) in product comparison engines, that you can think of. And you don’t have to choose – you can apply a different approach to each part of your e-shop’s assortment.
Products can be segmented by:
- desired positions (so-called position targeting)
- price difference compared to the competition
- Cost of sales ratio (CTR)
- margin
- stock availability
- promotional products
- brands, manufacturers, categories
- competition prices
- best-selling botim data products in your e-shop
- marketability or popularity
- current statistics (e.g. if PNO < 5 and product position < 4)
It’s usually most effective to bid
Top-selling products that are popular with customers. You can also set your product to stay in a specific position in search results. You can also set your bidding based on time of day or days of the week.
Thanks to the integration with the Heuréky.cz and Zboží.cz APIs, we can automatically optimize the cost per click for individual products up to 12 times a day , both day and night, 7 days a week. Of course, you have the option to set a maximum cost per click and automatically deactivate unsuccessful items. Products from Zboží.cz are also integrations for effective displayed in search results on Seznam.cz. So you can bid on both places where potential customers can get to know your products. Conviu can also automatically bid on Zboží ads in the full text of Seznam and allows connection to Google Analytics 4.
Bidding according to current statistics
When setting up a bidding rule, you can also use more advanced tactics. One of them is, for example, building a rule based on current statistics. In the condition, you just need to define the value of the PNO or current costs. You can define a bidding rule for products that have a certain current PNO or
Statistics
You can view the results in the form fax lead of detailed statistics (table and graph) in the administration, or download detailed statistics by product to Excel. In the graph, it is possible to switch between individual metrics and display only the desired ones.