People who visit your website aren’t necessarily looking for something to buy. However, when they put something in their digital shopping carts, you want them to buy. That’s why it’s so important to study abandoned cart email examples and learn how to create your own.
Abandoned carts can significantly reduce your revenue. People get distracted, nervous during the checkout process, or nervous about the price. In fact, nearly 50% of consumers abandoned their cart in 2024 due to high shipping costs.
Some people disconnect from the Internet or decide to do a price comparison vnpay data first. The following graph illustrates the percentage of customers who abandon their cart for various reasons.
What is an abandoned cart email?
an email you send to people who have left your site without purchasing the items in their carts.
Offering an incentive is an effective strategy to remif the items they wanted to purchase and to encourage them to return to your site. You can offer a discount or special offer to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global cart abandonment rate has reached an alarming high of 70% in 2023. The following business to consumer reviews graph shows the global cart abandonment rate over the years:
Image via Statista
Cart abandonment rate also varies by device.
A recent study shows that mobile devices have a higher cart how to implement the hubSpot abandonment rate than desktop. In 2022, the cart abandonment rate for mobile and desktop was 84% and 72% respectively, as shown in the graph below.
Image via Statista
The cruise and ferry industry had a 98% cart abandonment rate, the highest among industries, as you can see below.
Image via Statista
You can also like:
- 23 Email Marketing Stats to Dramatically Increase Your Conversions
- 19 Abandoned Cart Email Best Practices to Increase Conversions
What is a good abandoned cart email conversion rate?
Cart abandonment emails convert 1 in 2 people. And it gets better.
Automating cart abandonment emails can increase conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.