Now that we’ve set the scene, let’s get to those abandoned cart email examples. You don’t want to copy other brands, but a little inspiration never hurt anyone.
1. Amazon
We can always expect Amazon to provide amazing customer service and chinese student data marketing. If you leave an item in your cart with your Amazon account, you might receive an email like this. It’s personalized
What we love the most is the “YOU MAY ALSO LIKE” section. It’s a great strategy to attract people back to your site.
3. Wheel
rotate does a good job of representing their brand in this abandoned cart email example. The CTAs have different text, but they are rendered the same (white rectangles on black) and you can see what you forgot in your cart.
4. J.Crew
We like J. Crew’s classy approach. In addition to letting the customer integrating hubspot video into the quoting tool know there are items in the cart, there are also CTAs to other pages on the site in case the consumer wants to check out new arrivals, fall releases, or looks J. Crew loves.
5. Reebok
Reebok takes the hard approach with a “Give No Excuses” headline. It works here because of the brand and its audience. There’s an immediate CTA to check out, but if you scroll down, you see items in the abandoned cart, plus a subtle CTA to continue shopping and a bolder one to try.
6. Nordstrom
abandoned cart email examples. It works here for Nordstrom with an business to consumer reviews original script. We also like the “Did you know” and “Free shipping/Free returns” notifications at the bottom. You’ll notice the line that conveys urgency: “our most popular looks are selling out fast.” This is a great prompt for the consumer to check out quickly.
7. Bonobo
Here is one of our minimalist abandoned cart email examples. We could add a photo of the image left in the cart, but the number tells the consumer how many items there are. However, Bonobos makes up for the omission of the product image by offering a special coupon code for the new customer.
8. Custom mail
This email from Posta su misura caught our attention because of the text at the top: “Congratulations! You qualify for free shipping!” It’s a great way to hook the reader. Otherwise, it’s a pretty simple email with a “View Cart” CTA. It’s always better to include product images, but simplicity can help with conversions.