Most browsers will issue a warning message if a website is not secure. Make your website more This means that an SSL certificate identifying the site as secure has not been detected, or that security vulnerabilities have been discovered that could corrupt data exchange.
Nine out of ten web users won’t open a website if they see a browser warning!
Web security is therefore crucial for traffic, but also for your reputation with customers and visitors. It should be a key consideration in website optimization!
For years, SSL (Secure Sockets Layer) has been the standard nigeria business email list security technology for creating an encrypted connection between a web server and a browser. Its use is indicated by the abbreviation https in the website URL, Make your website more as the lowercase s at the end stands for secure .
TLS (Transport Layer Security) is now considered the new standard for websites. This is a newer technology that also authenticates websites, provides data protection, and ensures data integrity between computer applications.
Both SSL and TLS ensure secure data traffic. Without these technologies, hackers could intercept and misuse transmitted data.
To resolve security issues with your website, you should:
- Introduce a certificate for any http pages and migrate them to https.
- Fix known problems with Java Script. For example, by
- Keep JavaScript libraries up to date and replace them if in doubt.
User cybersecurity is a top priority for search engines.
Therefore, put your visitors’ security first by using a valid security don’t get involved in every decision certificate and avoiding JavaScript libraries with known security vulnerabilities.
Read also:
- Cloud Computing – Secure mobile working in today’s world
- Want to offer external content in compliance with GDPR? Use the Shariff solution!
Website optimization through personalization
Personalizing your website offers visitors a truly unique user experience. Make your website more Even more importantly, users increasingly expect such a personalized approach on the web.
To put it bluntly: Your messages need to connect with your audience, otherwise taiwan lists they won’t be noticed. Personalization is therefore a must.
A common example of personalization is all modern websites that offer location-based services, such as weather forecasts, catering services, or car-sharing providers.
The content of such pages changes depending on the visitor’s location. The location of each visitor is accessed to display the most up-to-date information. This approach makes offers on the website immediately relevant. Another compelling argument:
Personalized CTAs perform 202% better than their anonymous counterparts .
(Source: HubSpot)
Website personalization requires background data
Ideally, you already have this data stored in your CRM system. It just needs to be connected to your content management system. In other words: Personalization can only be as good as the data you can use to support it.
In addition to lead data, the behavior of your website visitors is also relevant. To understand this, this behavior must be tracked. It measures which pages are visited, for how long, and which pages are visited repeatedly.
All of this data completes the profile of your leads and customers. As shown, this can immensely increase the success of your website offerings.