Recession weren’t bad enough, fake ad clicks seem to be wasting more of your money than ever before. A study by the company “Cheq” found that in 2022, the cost of fraudulent traffic has increased to 61 billion US dollars.
This money comes from your ads, which are often clicked by bots or other non-converting traffic. And that money then goes to fraudulent publishers or business competitors that knock your ads out of the first place. Cunning, evil, profitable.
So it was in 2022. Where will digital marketing be headed in 2023?
What will 2023 bring?
The rise of artificial intelligence content
AI content generators are quite common these days. From Jasper to Copy.ai, the fact that they even existed seemed a bit over the whatsapp data top just a few years ago.
Although Google has stated that AI content is against the guidelines, the truth is that no one is consuming exclusively AI-generated content anyway. So while bloggers and social media writers are now rejoicing at how easy it has become to supplement blogs, it’s likely to become a staple of PPC marketing as well.
PPC marketers are already seeing the benefits of AI content, from writing headlines to generating clickable descriptions.
Additionally, at the time of writing, OpenAI has launched a new chat tool called GPT Chat for AI content. Although it was only recently created in December 2022, it already highlights the power and potential of artificial intelligence in content creation.
Summary: Artificial intelligence for content creation, including PPC advertising, will become increasingly popular in 2023.
The Metaverse Is Here (But Does Anyone Care Enough?)
The company “Meta” invested a lot of money in the creation of the metaverse. In fact, they are so confident in its success that they changed their name from “Facebook” to “Meta”.
Will the metaverse be part of your marketing strategy in 2023? Will it be necessary to create ads for the metaverse in 2023?
Honestly, it looks unlikely.
The metaverse hasn’t taken the world by storm, and the main metaverse “worlds” that attract visitors are Decentraland, Roblox, The Sandbox, and Axie Infinity. In short, they are games, and their audience is largely Gen Z gamers.
Facebook has its own Horizon Worlds, but regular users have been less than expected, and right now it doesn’t look like we’ll all be living in the metaverse full-time.
Regardless, however, the gambling dat metaverse will likely have some impact on the future of software. Expect to see more AI in the coming years, as well as software that uses the immersive elements of the metaverse to better engage us in things like shopping.
Try on virtual clothes with your avatar and then get the real stuff delivered to your home?
Want to take a virtual tour of your holiday resort before booking? And let’s be honest, there are probably different uses for the metaverse that turkey data we haven’t even thought of yet… Fashion brands are already using the metaverse to offer online fashion shows. And remember, marketers are now focusing on Generation ZZ.
Summary: While the metaverse as we know it today does not appear to dominate in 2023, there are elements that will likely be used in software development and marketing.