Recently. We held a seminar call “How to Use Short .Videos – Workshop Includ” for. B2B company. A in Niigata City. The sales and planning staff at Company A
were motivat to use videos, saying, “We want to show how our products are made!” and “How about using videos to let people know what our employees are doing?”
We felt the ne to use video distribution in the manufacturing industry.
I feel that video distribution is directly
Connect to the challenges of B2B companies that want to attract potential customers. For companies that believe that
the bottlenecks in attracting potential customers are
creating an online environment
and communicating the appeal of their products
, disseminating information using videos is effective.
When it comes to attracting potential customers, videos are effective because they convey information about your company and its products and services to customers.
>We are not saying that videos are good simply because they have a lot of views on YouTube at the moment, but because videos are often easy to use due to the nature of information dissemination by B2B companies.
>Potential customers are always looking to solve problems, and are comparing various pieces of information such as web articles and videos.
>Videos, which provide clues to solving problems, contain a lot of information in a short amount of time, and are an effective way for B2B companies to convey the appeal of their products.
For these reasons, and also because. Company. A held a seminar with a workshop. We recommend using video as one of the contents for disseminating information, even if it is just a simple video!
Below, we will introduce some examples and the process of using video in BtoB.
Video examples that B2B companies should use
- Product Introduction Videos
Create videos that clearly explain the functions and features of your product.
>Especially for technical products, specific database by industry using videos to explain in detail can help customers understand the product better. - Customer success stories:
Videos that showcase how real customers have us your product and the results they have achiev are very effective,
which will also inspire new customers to trust your product. - Webinars and live streaming
You can also hold webinars to share sault data your professional knowlge or live stream product demonstrations,
allowing you to communicate with your customers in real time. - FAQ Video
By making videos of answers to frequently ask questions, you can quickly resolve the doubts that customers have
.
The entire process from video production to distribution and getting results
- Content planning
Plan what kind of content you want to make into a video.
>Decide on a theme bas on your purpose, such as product introductions, customer examples, FAQs, etc.
>At that time, Samantha Heart will restaurant marketing: 5 tips for promoting your bar or restaurant online create a one-sheet proposal for the video content.
2.
Create a video production scenario, shoot and it.
The one-sheet proposal mention earlier has a space for you to write your own thoughts, which is very useful.
To achieve a professional finish, you can also consider asking an outside expert to help you if necessary.
- Distribution and promotion
We distribute the complet video on our company’s website, YouTube, SNS, etc.
At the same time, we also carry out promotional activities to ensure that the video is view effectively. - Analysis and Improvement
Analyze the number of views and reactions to the video after distribution and use them for the next video production.
It is important to understand which parts were evaluat and which parts ne improvement.
Video distribution is. A powerful tool for. B2B companies. To effectively. Communicate . The appeal of their . Products. And attract . Potential customers.
>By continuously distributing video content, you can attract customer interest and lead to successful business negotiations at events such as exhibitions.
We encourage you to actively use video distribution to widely communicate your company’s strengths.
As awareness of. Your products and. Services increases. Your business will expand and you will be able to . Move on to the next step.
>One of the sales activities is new business development, and content is one of those activities.
>We offer planning, production, and strategy support for website content and blogs that can be us in a variety of situations.