Subject: online store of building materials and roll metal products Region of promotion: Zaporozhye, Ukraine Client’s head office: Zaporozhye Service: SEO Individual Year of writing the case: 2017, 2018 Distribution method: wholesale (BTB) and retail (BTC) Task: getting to the TOP10 in priority areas in the region Term of achieving the result: 7 months. Application In August 2017, a potential client from Zaporozhye contact us […]
08.09.2021
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Structure of the article
Request
Active actions
Problems
Victories
Subject : online store of building materials and roll metal products
Promotion region : Zaporozhye, Ukraine
Client’s head office : Zaporozhye
Service : SEO Individual
Year of writing the case : 2017, 2018
Distribution method : wholesale (BTB) and retail (BTC)
Task : reaching the TOP10 in priority areas in the region
Term of achieving the result : 7 months.
Request
In August 2017, a potential client from Zaporozhye approach us with the task of bringing an online store of building materials and roll metal products to the TOP10. We were immiately made to understand that resources were limit and it was necessary to achieve the goal with the maximum possible budget savings.
We, in turn, explain to the client the telemarketing data dependence of the budget on the time of obtaining significant results. The larger the budget, the faster (within reasonable limits) the set goals can be achiev. If the budget is limit, we expect to obtain good positions in 6-12 months. We agre on our plan.
Active actions
Due to the clear focus, we initially focus all our efforts on internal optimization for regional queries. In our work, we took into account not only the name of the region, but also the cities in the region: Vasilyevka, Dneprorudnoye, Energodar, Melitopol, Primorsk, Orekhov, Tokmak, Pologi, Gulyaipole, Kuibyshevo, Volnyansk, Novonikolayevka, Pokrovskoe, Chernigovka, Tomakovka, Marganets, Slavgorod, Smirnovo, Bolshaya Belozerka, affordable pricing and support Kamyshevakha, Kamenka-Dneprovskaya.
The following work was carri out on the internal optimization of the site:
- Setting up meta tags and site titles using masks.
- We compil a list of recommendations for improving the semantic optimization of the site and monitor the implementation of tasks by the project developer.
- We have compil a semantic core for the region.
- Wrote the content and post it.
The semantics were slightly refin and japan data expand, and new content was written from month to month.
In the area of external optimization:
- Develop a link building strategy.
- Using crowd marketing and working with exchanges, we made more than 70 unique links and 400 referring pages for the client’s site. All of them are certainly eternal.
Fig. 1. Smooth dynamics of link mass growth.
Problems
Due to the lack of stability in the client’s payments, we were unable to achieve our goals as quickly as possible. If we calculate the number of months from the first contact to the result describ in the case, we ne as many as 11 months. Although the actual work last 7 months, which is equivalent to the number of payments.