Highlights additional information about your products and services without users Assets with additional information having to click through to your website.
Are there certain unique features of your company or services? Use them to convince potential customers and consider which brief details you could add to your ad copy and make it more compelling. Make the most of all your unique selling points!
Additional information assets are > an additional line of ad text divided into short sections (snippets) of up to 25 characters. < The ad title remains the center of attention because snippets are not underlined with links.
Focus on standard features, such as no contract or free shipping . Assets with gabon business email list additional information And mention aspects that are new to the user. Duplicating the ad text is counterproductive. If the ad already contains all the relevant information, the extension won’t be displayed.
Google notes on using assets with additional information:
- Formulate them as bullet points rather than sentences.
- Provide specific information, such as available sizes and prices.
- You must create at least two pieces of additional information.
- A maximum of four are displayed.
Source: Google Ads Help
Ad extensions with lead form
Designed to collect information from your potential customers.
If your goal is to connect with leads, you need this asset.
Whenever an ad is meant to generate leads, it needs a contact form. Assets hidden links and invisible text with additional information Google lets you add up to 10 questions. The image in the ad finds the asset via a CTA (call to action). With dynamic ads, your form can be displayed whenever someone taps on your ad.
Source: Google Ads Help
Call assets
intended to provide potential customers with an immediate means of contact.
Ultimately, the conversion rate should determine their use.
Do your customers prefer to buy by phone? Even more so than online or via website? Then the call extension is a must for you. Google even offers conversion tracking.
Google supports this by automating the synchronous display with your book your list availability times and, if desired, the display linked to the search location or device.