Social media platforms are plentiful, so it’s your job to find the ones that best reach your previously defined persona.
In a business context, a presence on LinkedIn is certainly a top priority . Selecting Social Media Channels However, a company presence here should also be supported by a lively presence of your colleagues, otherwise it can also have a promotional effect.
Your content format can also dictate a choice:
If your company is better communicated through images than words, Instagram and YouTube might be more interesting than Facebook.
Choosing the right social media channel is complex,
so it can also be helpful to take a look at the competition.
- Which platforms does it use?
- What is presented? and
- How successful is your performance there?
Social Media Strategy Tip 4 – Configure social media channels
Once you’ve decided on a few social media channels, it’s time ghana phone number library to create your profile. Selecting Social Media Channels This means presenting yourself and addressing your audience in the best possible way.
Use the opportunity to present yourself to your audience in the best possible way – Selecting Social Media Channels with a good description and appropriate images.
Follow your company philosophy and, of course, your corporate design to create recognition value.
Every social media channel has its own rules, its own gray areas, its own ethics.
Get to know the platforms you want to actively use for your presence in depth. Prioritize your channels. And take a break from profiles that are currently receiving little attention. This creates capacity for real contacts on active platforms.
Social Media Strategy Tip 5 – Select posting frequency and posting times
This point should again be strongly all you need to do is define success oriented towards your personas.
- When does your persona spend time on which channels?
- Which topics and events influence their perception?
- Does she tend to check social media at breakfast or during her lunch break?
- Or in the evening after coming home, also because she herself is actively posting?
Try to answer such questions through research and respond with vietnam data your social media strategy.
If you’d like to know more, check out our white paper on social media activity .
There we will show you ways in which you can quickly and easily optimize your social media campaigns to achieve measurable results.