INBOUND 2023 took place in September. Better customer relationships The event once again brought together many industry experts to discuss and exchange ideas on the latest developments in digital marketing. From inspiring keynote speeches to interactive workshops, HubSpot presented its latest innovations in a colorful and impressive way. Here’s a brief overview.
Event for inbound and digital marketing
INBOUND takes place annually at the Boston Convention france phone number library and Exhibition Center (BCEC), Massachusetts. Now attracting over 70,000 attendees , the event continues to grow in size, scope, and content: It’s a truly unique event—both digital and in-person, with attendees from over 161 countries.
Here, the latest trends in the industry are discussed, as well as innovations from HubSpot: HubSpot is continuously adapting its platform to offer companies the best possible, customer-centric software solutions and to support them in using data with the latest technology.
3 Focus Areas: CRM, Sales Hub and Automation
Key aspects of INBOUND 2023 included innovations in the CRM the power of responsibility and support system , the HubSpot Sales Hub Enterprise , and the general topics of automation and AI . Better customer relationships These areas are important for companies to build better customer relationships – and a strategy that, while not new, definitely promises success when automated.
Find out more about what’s new at HubSpot in our German-language HubSpot blog :
CRM, AI and Sales Hub in focus at this year’s INBOUND
The new features are in brief:
Improvement CRM system
- More convenient: CRM system that can be adapted to individual needs
- More informative: Preparation of data for increased meaningfulness
- More efficient: internal networking and external information flow
Sales Hub Optimization
The new features in the Sales Hub are especially beneficial for companies’ sales vietnam data teams: Do teams need deeper insights into data? Or is better alignment between sales and marketing necessary? There are also improved analytics and forecasting features!
Development of AI strategy
HubSpot has also understood that customers and companies must be given the opportunity to work on an . Better customer relationships AI strategy and to build automated, customized connections along the entire customer journey in a structured manner.
These HubSpot innovations, along with other tools, help companies succeed online, strengthen customer relationships, and personalize customer experiences on a large scale.
It’s important to view and utilize the innovations in the overall context of both internal and customer-related processes. The goal: to automate business processes across systems.