A third technique typical of Black Hat SEO is the use of hidden links and text . This isn’t the same as cloaking, since the page that search engines and users see is, technically, the same. What changes is what each person reads on it .
For example, paragraphs of text can be
Includ that have the same color as the page background or a font size of zero . They can also be hidden by images or the CCS language .
While these paragraphs are invisible to the human eye, the search engine algorithm registers them . The problem with this? Among other things, a page could middle east mobile number list appear in the SERPs for keywords that only appear in its invisible text. This means that when users reach them, they won’t find what they were looking for .
Hiding links through font size, page color, or
CCS text is also a common practice. After all, it improves the authority (and SERP position) of the link sites regardless of the content of the pages to which they are link.
However, most search engines have outsourcing can also take a form that best suits your needs. algorithms that can identify these types of situations . Because they are consider forms of artificial ranking manipulation, pages with hidden text or links are often penaliz .
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Duplicate content and scraping
White Hat SEO focuses, among other things, on creating unique, quality content. Therefore, pages with duplicate content or Frankenstein-like content , with fragments of different texts, are on the dark side of SEO.
Duplicate content refers to a page that is a copy of another page, in terms of the text it contains. It tends to be us to increase the number of pages index by a site, which improves its visibility in the SERPs and its authority. It’s also us to include more external links to a page and, of course, avoid the effort involv in creating content from scratch .
However, it should be not that duplicate content can be both internal (i.e., from the website for which new pages are creat) and external . china numbers Using the same description for two products in an online store is, for example, a case of duplicate content.