Cloaking involves creating ” camouflag” web pages that selectively display their content. What does this mean?
Well, this technique produces two versions of the same page . One is highly optimiz for search engines, and another, which reaches users and is design to camouflage the previous version.
Depending on the type of cloaking us , a
Site’s server determines when to display a page bas on the visitor’s IP address or by detecting their User Agent . There are also dynamic cloaking methods europe cell phone number list that change the page content after the boot crawls it, by executing scripts such as JavaScript or AJAX .
Of course, programming the server for this consumes time and resources … Which can be wast when the search algorithms figure out what you did.
And, regardless of whether the pages dire ct at users have quality content
(which, generally, isn’t the case), cloaking google ads is another essential is a reprehensible practice . This is because it tricks search engines into believing that a site’s content is A, when in fact it’s B. In other words, it prevents them from doing their job properly .
Keyword stuffing: Keyword abuse
A somewhat easier Black Hat SEO technique to implement is keyword stuffing . Broadly speaking, it involves making a keyword appear repeatly throughout a web page.
And we’re not talking about a number of times sufficient to maintain the cohesion of a text. We’re talking about content so, so saturat with a keyword that it sounds like a transcription of a broken record.
If we wrote, for example, the word “Black Hat SEO” five times in each paragraph, this article would be a (quite obvious) case of keyword stuffing. However, this can sometimes be accidental .
After all, search algorithms use keywords to identify what types of queries a site can answer. Therefore, keywords must be distribut throughout the text and appear enough times to attract search engines’ attention .
So , how do you avoid keyword stuffing ? Make sure that every time a keyword appears, it provides some value to the user . In other words, it china numbers shouldn’t seem like it’s being repeat unnecessarily, but rather because the structure of the text requires it. If you’re more into numbers, consider that a maximum of 1.5 times per 100 words should be enough.