Once you have a keyword list and a usable content strategy for your funnel, it’s time to execute.
Since SaaS products are quite sophisticated and highly competitive, it is ideal to follow Google’s EAT (Expertise, Authority, and Trustworthiness) guidelines when creating content.
Additionally, we recommend creating topic clusters around topics with similar content that reinforces the main topic to gain authority and answer as many user questions as possible.
For example, HubSpot is a good example
Ablog and SaaS platform that creates very sophisticated content clusters around its core products, including blogs and user guides.
To create a topic cluster, start with a default keyword that serves as the main topic, such as “Photography,” and create a series of related topics. For example, Adobe provides a series of photography tips designed to educate users and sell its products, such as Photoshop.
By creating rich resource content, you can build a community of people who come to your brand not only for products but also for thoughtful advice. As a bonus, use community forums to further engage and educate users on common issues with your products.
Don’t forget the links
If you follow the content tips above, you will create a lot of linkable assets that will naturally get backlinks and can be used to promote yourself to get more. For example, white papers, e-books, surveys, studies, and how-to guides provide great resources for educating people and citing information for their own chinese thailand data research. However, if you want to get early exposure and build links to your content, follow these actionable tips below:
- Write as guests on popular blogs and websites.
- Promote educational content on paid channels like Facebook and Google.
- Email educational content to relevant people in your industry to create awareness about it.
- Contact resource sites for links to your software.
- Conduct interviews with industry professionals.
- Promote surveys and studies through press releases or paid channels.
Connect everything across different channels
Finally, combine all of these strategies into an omni-channel strategy. Using a combination of PPC for brand visibility, content for authority building, and organic SEO for customer acquisition will provide the best strategy for scaling an early-stage SaaS business.
Additionally, promoting high-level content like a white paper through advertising, email, social media, and all other channels is a to delve deeper into great way to gain publicity, build links, and drive traffic to your site.
Combine PPC and SEO keyword research to optimize your funnel and
In conclusion
SEO and SaaS not only sound similar, they executive list actually belong together. While paid advertising may be necessary for initial brand exposure, these SEO strategies are the best way forward to relieve your paid budget and naturally grow your online presence.