Using the right copywriting techniques
, and simple copy. The right approach depends on your brand and your audience.
Don’t be afraid to be funny in your copy if you sell funny clothes. This will strengthen your brand and make your potential customers feel comfortable.
Add creative subject lines
lines for these emails, but they need to be even more compelling than the rich people data emails themselves. Otherwise, your open rates will suffer.
Focus on grabbing your audience’s attention. Add clever adjectives and powerful verbs to get your message across.
Be personal and specific
You can personalize your abandoned cart emails with the recipient’s na simply use a friendly, informal approach. If the email feels like something a good friend might have sent, you’ve done your job.
Offer a buyer incentive and a sense of scarcity
We’ve seen incentives and scarcity galore in the abandoned cart email examples above. Tell your audience that you’ll close their shopping carts after a specific amount of time, or remind them that your inventory sells out fast. Adding a discount code doesn’t hurt either.
Offer related products to get upsells
Maybe your prospect decided that the initial product wasn’t quite what they wanted. Showing them related products could bring them back to your website and sales funnel.
6 Best Practices for Creating Cart Abandonment Emails
You need to implement a strategy that resonates with your customers strategies to improve quotations with hubspot video to get accurate results from your abandoned cart emails. Here are some best practices to help you create effective abandoned cart emails:
1. Get your timing right
As mentioned above, timing is key when sending cart abandonment emails. It can mean the difference between conversions and lost revenue.
Ideally, you can send the first email within an hour or two of cart abandonment, when the business to consumer reviews intent to purchase is still fresh in the customer’s mind. If they are still reluctant, send follow-up emails in the sequence mentioned above.
Continuously A/B test different intervals to see which works best for your audience.
2. Always show images of abandoned products
If you don’t include an image, it may be difficult for customers to remember the product they abandoned. They may have viewed many other products after leaving your site.