Limit the offer by time, give something for free, give a discount – it would seem that this is not the formula for an ideal commercial offer? In fact, by constantly playing with such traps, we ourselves fall into them, having formed an audience of freeloaders around our brand, who are ready to buy something only with discounts and perks. All this is good for periodic customer engagement, as well as for discount services, which only get by on this. If you want to build a permanent, loyal and high-quality (!!!) community around your company, then it is worth appealing not only to the desire for freebies.
4 Overdoing it with “traps”
What is the right way? I am not calling for abandoning “traps”, because with their help you can solve certain business problems. It is important to use them wisely, and finland phone number data not to overplay Santa Claus, who gives everything away for free. Analyze your client’s business, its target audience in depth, and develop more long-term solutions that will bring regular profit, not a momentary profit.
A bad example of brute force traps:
5 Blindly following a pattern
Somehow, historically, one smart marketer drew the perfect landing page architecture, and everyone around started using it. As a result, everyone got tired of it, and not just specialists. The buyer is not an idiot. He sees when you use templates. And it stops working.
What is the right way? Bring individual solutions to your architecture. You shouldn’t break the structure by placing the footer at the top and the header at the bottom 🙂 But instead of blindly following a carbon copy, you can turn on your brain and develop a unique landing page, guided by the golden rule of AIDA (attract attention, warm up interest, arouse desire and lead to action), which you just need to use correctly.
A good example of an original landing page:
6 Fake Reviews
Stock photos, ode texts — all of this is dating data noticeable to the naked eye. Reviews on the site are great. And they really do increase conversion. Only when they are genuine, not fake.
What is the right way? Better less, but real, than a lot and fake. Take real reviews from 3-4 clients, record a video with them, or a document in the form of text (with a seal and autograph).
A good example of reviews:
7 Lack of testing
When trying to optimize something, you first need to amy sharples senior digital marketing manager run split testing of two options. After all, the subjective opinion of a marketer, even if based on extensive experience, may not coincide with your clients.
Testing is an incredibly useful thing. Don’t know what to call a CTA button? Let’s start testing. Are you arguing with management about which headline works better? Testing! What attracts attention, a slider or a video? Testing!
The above mistakes are not only found among Internet marketers, but also project managers, website owners – in general, among everyone involved in creating landing pages and promoting them. So be vigilant, and notice them not only among those around you, but also in your practice.