So, the new article will focus on the mistakes internet marketers often make when working withLanding Page. Sometimes, trying to optimize their conversion, you can screw up and only make the situation worse. What kind of mistakes do colleagues make and how to avoid them?
1 Overdoing it with CTA buttons
It would seem that everyone knows the golden rule “one sentence = one CTA”. But it is not so. Many marketers completely forget about it, and call on visitors to perform many actions at once, often contradicting each other. For example, on one site I found three CTA buttons next to each other, in which I was offered to “buy”, “buy in installments”, and “buy in one click”.
Why do marketers do this? They probably think that if you estonia phone number data give the user a choice between three actions, they will increase the likelihood of doing at least one of them. In reality, the person simply gets confused, starts wondering what he needs to do, and eventually leaves.
What’s the right way? One screen — one CTA button. Always remember this. If you really need to offer a couple more alternative actions, either move them down or highlight one main CTA and format the auxiliary ones as hyperlinks.
A good example with hyperlinks and one key CTA button:
2 Bad copywriting
If on Western websites you can find a quality headline with a USP on almost every landing page, as well as excellent emphasis on the advantages, then on domestic websites it seems that marketers hate texts. Firstly, there is no talk of any headlines (and if there are, they are about nothing), everyone knows what a USP is and no one uses it, and the texts they post are so boring that you want to hug this landing page and cry.
What’s the right way? The title should catch. The dating data text should sell. And literacy, the presence of keywords and readability are far from a formula for success. Add drive to your landing page. After all, the profitability of the site depends on it.
A good example of original copywriting:
3 Oversaturation of the first screen
Everyone knows that it is difficult to win the attention of a website visitor. To catch their attention from the first seconds, you need to place important information on the first screen, without the need for scrolling. But here many marketers stumble upon a rake, and cannot highlight this most important thing. Everything is important! This is how pages overloaded with information are obtained, looking at which not only does attention not activate, there is no understanding of what is being discussed here, what to grab and where to run.
What’s the right way? Make the first screen as light julie gilmore manager, scientific communications as possible. It should contain only the information that concerns your offer, and nothing more. It’s worth getting rid of visual and semantic garbage hiding under the guise of usefulness, and reviews, additional facts, guarantees and other content should be pushed down the page, fortunately there is such a useful thing as scrolling.
A good example of a first screen.