Nowadays it is hard to imagine a house without at least one computer, but this very computer can be shared (family). A smartphone is a very personal device that no one uses except its owner. Getting the attention of such a user is much more valuable than catching a regular email for further distribution.
Mobile app users are more loyal to the brand than website visitors
Therefore, the first thing a business needs to do to attract mobile users is to take care ofmobile application development. The capabilities of modern smartphones are mind-boggling. You can come up with and develop anything, from banal push notifications that you can use to notify the user when you have a new promotion, to geotargeting or offering your services depending on the time of day, weather conditions, etc. – it’s amazing!
As for advertising on mobile devices, it is much more targeted
For example, Facebook allows you germany phone number data to set up targeting based on the smartphone platform, its model, operating system version, user interests, age, location, etc. With such fine-tuning, you can hit your target audience very precisely. Great, right?!
I think the most controversial issue is adaptive design and mobile versions of websites
I am still sure that these two trends were invented by the developers themselves to master a larger budget, which is logical and correct from the developer’s point of view, but brings rather dubious benefits to the client’s business. Here, of course, we can say that full-size images are heavy for the dating data mobile Internet, some animation effects may not work at all in mobile browsers, etc. But look at the apple.com website, where do they have a mobile version of the site? And where is the adaptive layout? And why is that? Yes, because the site is made correctly and it does not need either a mobile version or adaptability. Do you have a budget for a mobile version of the site? – Spend it on creating an application. Yes, it will be more expensive, but the effect will be tens of times better.
Mobile technologies are developing at a rapid pace. And if you haven’t started working with mobile users, it’s not too late to jump on the mobile technology train. And it’s better to do it right now, so that you don’t have to run for the last carriage with a sad grimace on your face.
Ekaterina Kolambet (Marketing Specialist)
It is absolutely impossible to ignore mobile Internet users — I am not talking about cafes and coworkings, but taxis with Wi-Fi have been driving around the city for a long tamra kennedy ceo time now! The share of smartphones on Ukrainian websites from December 2012 (9.3%) to December 2013 (17.3%) increased by 186%. Most of all, mobile Internet users use search (77%) and social networks (65%). They also visit store websites (46%) and watch videos (43%).
Many studies confirm that before making a purchase online, users study the product they are interested in using a smartphone or tablet (orders are still made from a desktop in most cases). Why do people use mobile search? To find information on the go (53%), when there is no other option (40%), to quickly find what they need (35%). They google it right in supermarkets!