Behavioural factors of a website have been one of the key factors in website promotion and its ranking by search engines in the last few years. Accordingly, analyzing and improving them is more relevant than ever. This is especially true for internal factors, which can and should be actively worked on.
What are internal behavioral factors?
- Number of website visitors
- number of pages viewed
- Page popularity
- bounce rate
- average time spent on site
- site traffic ratio
- return to site not from search
Search engines track every step users take on your site and, based on their quantity and quality, can determine whether the resource is authoritative and relevant. And if so, then this is a big plus for its ranking.
Where does data about user behavior on websites come from?
The main sources of this information are browsers, analytics systems, various toolbars, search engine results pages, etc.
And the most important question is how to improve vietnam telegram data behavioral factors?
Let’s imagine a situation when we go to the site analytics and see that today the number of visitors was 100 people, and yesterday, for example, 2000, and the day before yesterday even more. If this is not related to the seasonality of the goods and services that the site offers, we can talk about obvious problems.
What are we doing?
- We conduct a technical audit of the site. If there are any problems on the site that do not meet the requirements of search engines, we eliminate them.
- We analyze the site pages , the correctness of the semantic core and optimization. If the pages are not optimized, how will users get to your site? And if they are optimized incorrectly, then they need to be re-optimized to raise the site in search results.
- Improve site snippets with micro-markup and the Description meta tag. When a user sees two sites that offer similar products or services, they will choose the one data on that looks more attractive in search results. Also place your site on Yandex Maps and Google Maps.
- Increase the link mass of the site : link exchanges, forums, thematic directories, etc. The larger and better the link mass of the site, the better it is ranked, the better the search results. The more visitors.
Let’s assume that the user has visited the site, but the behavioral indicators are still low. For example, some pages have a high indicator, but the average number of pages viewed and time spent on the site is unacceptably low.
What are we doing?
- We analyze a page with a high bounce rate : what words it ranks for in search, whether these words are targeted. Let’s say a user searched for “buy a dress” and ended up on a blog, or searched for “gas lawn mower” and ended up on an electric one. If a person doesn’t find what they need, they will most likely leave the site.
- We adapt the site for the mobile version. The percentage of users who buy goods and services via smartphones and tablets is increasing every day. And this should be used.
- Conduct a usability audit of the site : make how semrush backlinks database works sure that the site design is ergonomic; the navigation is set up correctly; the site has all the necessary sections, and the path to them is clear and convenient. Constantly look for what can be improved in the site design! Use A/B testing.
- Publish interesting information : texts, photos and videos (if appropriate). Do everything so that the user gets to the site and does not want to leave it.
- Create and leave on the site only target and necessary pages for users , get rid of unnecessary information that does not carry any value.
Direct traffic should also be mentioned. Among all other channels (organic, referral, paid, etc.), it plays a key role, because it indicates the recognition of your brand. What to do if the company is young, and the site was launched only yesterday? Or, for example, the site has existed for more than one year, and the percentage of direct traffic is still low? Increase it!