A potential customer sends an enquiry, and you or your sales team book a call with them. But then…
You quickly realise they haven’t even looked at your website. And they’re asking the same questions you hear every day. And as soon as you mention your prices – POOF! They ghost you.
Does this happen a lot
Assignment selling might be the right next step for you: it’ll save you plenty of time, energy, and money.
Let’s look at what it is and how you can telegram data implement it – and how a quiz makes it easy peasy.
What is assignment selling?
Assignment selling is a sales technique: you give your prospects a ‘task’ or some content to engage with before getting on a sales call or meeting.
It was invented by Marcus Sheridan – keynote speaker and marketing expert – in 2008. He realised he was spending WAY too much time on sales calls that just didn’t convert.
So, he introduced these ‘assignments’ to make sure he was ONLY talking to prospects who were Is Assignment Selling actually committed… and we think you should do the same.
But don’t worry
by ‘tasks’ and ‘assignments,’ I don’t mean complicated and time-consuming stuff that would scare all your prospects away.
It’s mainly about asking them to look at specific pieces of sales We segment valuable leads and lead them to purchase in 3 steps enablement content to check that you’re on the same page.
This can be blog posts, whitepapers, case studies, videos, webinars, demos and interactive content like quizzes.
So, how exactly is this helpful?
7 benefits of an assignment selling strategy
If you’re used to jumping on calls with everyone, you’re probably executive list still telling yourself: “I CAN’T ask my prospects to do this! I should just speak to all of them and take it from there.”
But here’s how assignment selling will benefit you and your business.