Experience shows that the number of leads generated by a landing page directly depends on the quality of the page. There is no exact definition of a “quality lead page ”, but it is know for sure that one of the main features of such a page is a high “trust factor” on the part of the visitor.
Let’s try to study the experience of successful advertising professional person and industry email list campaigns and landing pages with high conversion and apply them in practice. Here are 10 important points that you pay attention to if you are engaged in Successful Lead Generation :
Publish a contact phone number on the landing page
Adding a contact phone number to a landing page seems counterintuitive at first glance (especially if you offer some kind of “digital product”). Successful Lead Generation The likelihood that landing page visitors will call the number you provide in the contact information is low. However, the very presence of the number on the page brings them a certain psychological comfort and trust in your offer.
Try to place lead forms on every page
Ease of access to the lead form on each page is of utmost importance to increase the number of leads if you are running a website. In addition to the form being clearly visible to the visitor, it should not have too many fields creative marketing strategies for local retailers to fill out. It is quite enough to know the visitor’s name, contact phone number and/or email address, in the post ” how many fields does your lead form have? ” we touched on this topic quite deeply.
When using long landing pages, place the form at the top and bottom – no matter where the user is on the page, they should always be able to see where the call to action is Successful Lead Generation .
Include photos and customer testimonials on your landing pages
Place a personal photo of the person who left the review on your landing pages – this will significantly increase the “trust factor” of your page. This method is borrow from the “big” media – in reputable publications, each article is usually accompani a photo of the author.
Also, your page will benefit from publishing agent email list reviews from satisfi users (it is advisable to accompany the reviews with photos). This technique is not widely used in the RuNet at the moment, which will give you a unique advantage over your competitors. Just be sincere with your potential clients and do not “make up” reviews yourself. 😉
Place a video message to visitors on the page
The ability to embed videos on landing pages has narrowed the gap between e-commerce and traditional commerce as much as possible. Successful Lead Generation Now you can communicate the benefits of your business proposal directly to your potential customers.
Simply record a video and post it on your landing page. Watching the video will make the visitor feel fully informed about all the positive aspects of your offer – this can be a powerful motivator to close the deal.