Currency markets, insurance companies, banks, dating services and other commercial structures of the Russian Internet actively use lead generation to build an effective online marketing strategy and sales by phone (telemarketing).
A lead is contact information obtain from a potential buyer through a short questionnaire (a form consisting of several items). Generating Leads Information obtain through lead generation can significantly increase the percentage of sales in a relatively short time (for example, during a promotion or sale).
With the Landing Page Generator, you can easily special lead create a landing page with a survey or form and start the lead generation process.
New Lead Management System
Landing Pages for PPC Traffic
Filling in leads requires time from the landing page visitor. In addition, by providing contact information, the user risks becoming a victim of “black” marketing and spam mailings, so not everyone is ready to provide data about themselves.
To avoid bounces and get high conversion Generating Leads rates from your lead-generating landing pages, here are ten proven ways to optimize them.
Create a first impression
When a user lands on a landing page, they spend 6-8 seconds answering two questions: “Is this too complicat?” and “Is this what I’m looking for?”
Make your answers appealing to the user: use large, easy-to-read fonts, high-quality visuals, and, perhaps most importantly, a title that is strictly relevant to the search query.
It is best to have each page match the keywords of the ad that is sending traffic to it when it comes to PPC. If there are too many ads and pages, try to use at least some common keywords.
Focus on a specific sentence
Any landing page is creat for a specific product or service. Don’t be tempt to add “extraneous” information about the what does robotic marketer look like as a content generator? company or other offers.
Focus all the visitor’s attention on one goal, otherwise there is a risk that he will “forget” why he came here.
Make navigation as simple as possible
Pages that do not contain any navigation Generating Leads elements (drop-down menus, transitions, links, etc.) perform their functions most effectively. Navigation almost always distracts attention from your offer and the “target action”.
In addition, by using an external link, the user agent email list can go to your site, completely forgetting why he got to the landing page, therefore, there will be no conversion, and the transition to the page, if you use PPC or banner traffic, will already be paid for.
You can integrate the link to your website’s home page into the company logo or place it in the footer of the page. This is the placement that will least distract the visitor’s attention from the main goal.