Hello dear friend, now we will tell you why making landings on a constructor is normal.
MVP model. There is one great model in the world. Developed and implemented by Toyota engineers. In short – do not spend unnecessary resources until it is proven that the expenses will be justified in the end.
First of all, find out what customers think
– then throw in money and do it properly list of exit cell phone numbers or first understand whether it will be in demand. Right? Throw in money. For example, there were guys in India who wanted to make a network of mobile laundries, a kind of washing machine on wheels. They could have thrown in money first and equipped 5-10 cars for this idea. But they did it easier – they took one of their cars, took a dummy washing machine, made a simple sign, which they placed next to the car. They arrived in a densely populated area, pulled out an advertisement and began to wait. On the first day, they undoubtedly did not have a large number of people (how many – you can see in the book by Eric Ries). The company simply took the laundry to the nearest laundry and certainly returned it by the agreed time. To summarize: clear indicators, understanding of the
average bill and, moreover, minimal costs.
What are we getting at? Why waste money and precious time if it is not clear at all: will there be sales? It is about the same with landing pages. Why waste the time of 3-4 people if 1-2 specialists can do it 3-4 times faster, if tomorrow you will need to add a new block, remove another, change the headings, etc.
Advantages of a landing page on a constructor:
- Speed of development . The future belongs to designers, there’s a hundred of info. Think about it: 3-4 times faster. Three, four, Karl!
- Speed of change. And when it’s why discipline in marketing brings better results time to make changes, a snap of the fingers and you’re done (well, almost).
- Cost of development. For example, let’s take the cost of developing an adequate landing page NOT ON THE DESIGNER – from 40 to 80 thousand rubles.Let’s count:
– Packaging (they won’t sell without it – I’ve tested it myself) 5 hours of a marketer = 700*5= 3,500 + 2 hours of a designer and a marketer = 2*2*700=2,800.
– Design according to the project (definitely unique) 15 hours + edits = an average of 20 hours. 20 * 700 = 14,000 .
– Layout + adaptability (adequate display of the site for mobile platforms) = 24 hours + testing and edits 30 hours (so that everything looks perfect everywhere) multiply by 750, equals 22,500. -
– Functionality: so that applications come in, are written to the CRM,
- so that the content of the landing page is guinea lists displayed adequately to the context (if the customer came in on request for a porsche coyene – he doesn’t give a damn about your Volkswagen Polo). 10 hours * 850 = 8,500.
– Management is approximately 20 hours per project. 20 * 650 rubles – we get 13,000.Total : 3,500 + 2,800 + 14,000 + 22,500 + 8,500 + 13,000 = 64,300 rubles .AND NOW LET’S CALCULATE ON THE CONSTRUCTOR:
Packaging: 3,500
Design + stretching the design onto the constructor: 20,000 – 25,000
As a result, total: 28,500 rubles. -
The cost is calculated approximately and depends on the specific company.
- Rich functionality. We use Tilda. First of all, it has everything: from a large selection of fonts to integrations with all possible services. From Yandex Metrica and Google Analytics to Amocrm and Bitrix 24.
- With the right investments, you can remove the affiliation with the constructor. If you are confused by the icon that shows what the site is made on (by the way, it does not bother us much and neither do our leads) – throw in some money and remove it.
- Adequate indicators. As a result, we have even better indicators. For example, let’s take our self-made branding landing page (lp4logo.borodaboroda.com): conversion 1.03% and the landing page on tilde (borodaboroda.ru/lp4brand) – 2.4% per application. Isn’t that awesome?
If you haven’t figured it out yet, we make converters on a constructor with a unique design and high rates. If you want the same, leave a request here: Fast landing pages