Today, the Internet provides entrepreneurs with a lot of opportunities to solve their company’s problems. There are special automation tools for literally every task or idea. In the case of logos, these are online designers. If these applications allow you to quickly complete routine tasks, then this is cool. But can a machine do something that is related to people’s thoughts, feelings, and subconscious? This applies to services that allow you to create logos online. It seems simple and fast. However, in practice, we often encounter companies that first made a logo online, and after a while
realized that it does not suit them.
First, let’s understand why a logo is needed. As we have already said in our articles list of 1000 cell phone numbers a logo is your company’s business card. It solves several important tasks:
- broadcasting the company’s values and promises
- difference from competitors
- company identification
Which of these tasks can a logo maker perform? With a big stretch – the difference from competitors. Although thematic templates in these applications are thematic because certain solutions prevail in certain niches. So it is quite difficult to solve key tasks with the help of programs like “Logo Online”.
But let’s not be so categorical and consider two options for creating logos: using design programs and using a designer.
Create a logo online
There are three key benefits to online logo makers:
- fast
- cheap
- almost ready solution
All that remains to be done is to choose a template, colors and fonts. And after an hour or an hour and a half, the logo is ready. You saved time and money, made your logo and went to place it on all your information sources. But something went wrong. The avatar on social networks looks strange, and the printing house refused to print it. What is the reason for this?
Firstly, the logo is always prepared in two or three versions so that it can be conveniently placed on any materials. For example, on a partner poster, your main logo blends in with the background colors. Then it can be replaced with a white version. Such situations often occur in practice. The designer will
protect you from possible threats and immediately make several versions.
Secondly clearing a website’s cache in google chrome in 3 simple steps the logo on the monitor screen and the logo on the business card are different. This is all due to the peculiarity of color rendering. In order for your logo to look good on different media, the designer will write down the numbers of colors required for printing. Unfortunately, the designer does not have such a function.
Thirdly, no one guarantees that such a solution has not already been chosen by another representative on the market. You just went into the logo designer, made your logo, launched it into business, and then a competitor came with a claim to a similar solution. And here the outcomes may be different, but inconveniences are guaranteed. A ready-made solution is good. But easy ideas are not enough for the fruitful work of the company.
Order a logo from a designer
The work of a designer is always a human factor. A professional differs from a machine by his non-standard approach to solving a problem.
First, a designer understands the psychology of perception. Therefore cpa email list the colors, shades, fonts, and shapes of the logo will convey the characteristics of your company. This fact is important for communicating the promises and values that you put into your brand. Your client needs to not only pay attention to your logo, but also understand who you are and what the client will get from you.
Secondly, the designer has extensive experience in creating logos and analyzing the market. As soon as you say that you are engaged in jewelry, he will immediately understand what your competitors already have. And immediately after that, he will reject template solutions. Then creativity will begin,
which will ultimately lead you to an individual solution.
Thirdly, along with your logo, you will receive a guideline – a manual for using the logo. It will contain acceptable logo variants, rules for its placement on print layouts, color coding and other information for high-quality implementation of the logo .
However, a designer’s work always costs time and money. This is natural, because no one will take on high-quality and distinctive work for free. Let’s be honest.