In 2023, many large companies are actively transforming their image through rebranding. They are rewriting their own history, striving to remain relevant in the modern business world. Innovative changes are becoming a key element of the process, allowing brands to meet market expectations and set new trends. In our article, we will look at how famous global companies are making this transition. Let’s delve into the exciting landscape of business transformation together.
From a bird to a cross. Twitter rebranding.
Elon Musk rocked the rebranding industry in 2023 by renaming Twitter and reimagining its logo. Goodbye, blue bird, the familiar symbol of the internet changsha telephone number data and in its place is the X, which symbolizes something new and mysterious. He ditched the corporate blue in favor of a dynamic black and white palette, giving the network a more stylish and mysterious look.
Musk justified the dramatic changes by saying that Twitter had lost its original character as a place where people shared their thoughts and daily posts. The platform had now become something more modern, supporting a variety of content forms, including photos and videos.
The abrupt turn has sparked outrage, with many saying the social network’s new look confuses SpaceX projects.
MTS Rebranding. From an Egg to a Universal Design System
The operator’s logo has been updated for the first time in a long time, abandoning “that very egg.” The company explained that the brand has acquired a large number of new services and has become an ecosystem that requires new visual solutions, including a square and new font styles. The costs of these changes amounted to 20-30 million rubles.
The brand has retained its charisma, while becoming more modern and empathetic. The company has revised its philosophy, introducing a modern presentation, simple forms and beautiful soft gradients in the visuals. The use of glassmorphism (glass effect) and 3D forms has refreshed the images.New MTS logo
Adobe – Going Minimal
Adobe has recently changed the design of its logo, introducing a new style in promotional videos. The familiar red “A” in a square is gone clearing a website’s cache in google chrome in 3 simple steps replaced only by the word “Adobe,” which retains the signature “A” at the beginning of the name. Company representatives are avoiding questions about whether this is a radical change to the logo. It is also unclear whether a global rebranding will follow. The changes are explained by the acquisition of new intellectual products, and the company claims that this is simply a new vision of the brand in the context of a world where there is a tendency to simplify. The logo has become more compact and modern, which probably reflects the desire to be relevant in the dynamic field of technology.
Goodbye Nokia. Hello Nokia.
Nokia’s partial rebranding in 2023 means saying goodbye to nostalgia by changing the font and color of the corporate logo. The giant brand with a huge history hong kong phone number known for its legendary unbreakable bricks, is trying to fit into modern times. Nokia has decided to finally move away from mobile phone production and present itself as a leader in B2B innovation.
Two current trends were used in the creation of this logo. Visual deception and controlled chaos are used by the corporation. The letters in the logo interact, and the missing elements force our brain to “complete” the picture.
For the first time in 25 years: Little Potato
In honor of its anniversary, the Kroshka Kartoshka restaurant chain presented radical changes in its positioning and visual style. The main task was to attract a new youth audience, while maintaining the recognizable style of the establishment with an emphasis on understandable and so “cozy” cuisine. The developed rebranding concept affected all elements of visual communication, including colors, style, logo, staff uniform, display cases and packaging. The color palette became more delicate and warm, the green circle and repetition of the chain name from the logo disappeared. The signature character and symbol of Kroshka Kartoshka – the chef – remained unchanged, while new characters appeared, such as Kroshka Kartoshka and city dwellers. The new motto of the chain is “Filling with warmth”, embodying the company’s mission and the general concept of the establishments.
From Flat to Volumetric: Android
Google has given the Android logo a major redesign. Now, in the new design, the name will begin with a capital letter “A”, and the mascot icon (robot) has undergone changes, acquiring a more saturated shade of green and gaining three-dimensional forms. These changes made the logo more clear and dynamic in visual perception.
From Handwritten to Grotesque. Johnson & Johnson
The pharmaceutical segment Janssen has become Johnson & Johnson Innovative Medicine, and medical technologies remain under the name Johnson & Johnson MedTech.
The company’s new corporate identity is based on its heritage and emphasizes its commitment to innovation and consumer care. The logo features an updated font and a brighter shade of red. The new ampersand in the logo symbolizes caring human nature and makes the brand more recognizable and open.