Things to consider before launching a waitlist
Building a list of people who are interested in your new product or service is much wiser than dropping it out of the blue.
Putting together a basic name-and-email-address landing page without a strategy isn’t going to cut it, though.
So, if you want to set yourself up for success with your launch, here’s what you must put in place and consider BEFORE sharing a waitlist.
1. Do you know your audience?
Maybe you already have a rough idea of who they are, but are you email data crystal clear on what makes them tick when it comes to your new offer?
If you don’t, you’re basing your entire launch on guesswork!
A simple solution when building a waitlist is to attach a short but strategic quiz to its landing page.
By asking the right questions, you’ll find out:
Exactly who your audience is
What problem they’re struggling with right now (remember: people don’t buy new products or services! They buy a solution to their problem)
That way, you can also validate your new idea (more on that soon!) and find out exactly what to focus on when marketing it to this audience.
Create a FREE waitlist quiz and landing page with ScoreApp
2. Are you clear on what you’re offering?
At this stage, you don’t need to have all the details figured out (phew), but you do need to Key Factors to have an initial concept and value proposition.
So, use your waitlist landing page to sell this idea. And when you attach a quiz to it? You can validate it before going all in.
Then, depending on how many sign-ups you get and what their Lead Generation and Social Media feedback is like, you’ll encounter one of these scenarios:
Your target customers love your initial idea – Awesome! Now, use their quiz answers to inform your entire launch and marketing
The response is average – Don’t worry: you can use your executive list new data to optimise that idea and plan your launch accordingly
It flops – That’s disappointing but… imagine if you had skipped the waitlist quiz stage! You would have wasted months and a tonne of money creating something that nobody buys. Instead, i