Even with the perfect service or product for your target audience, some of them will need a little push or an extra incentive to take action.
That’s where urgency comes into play. It can make all the difference between someone buying RIGHT NOW or thinking “Maybe one day”… and then forgetting about it.
But how can you create
urgency in your sales funnel successfully and ethically?
I’ll show you 5 strong tactics and examples as well as common mistakes to avoid.
Why use urgency in your sales funnel?
Simple: because it’ll help you sell more and faster!
Urgency works so well because it taps into one of the strongest shop human emotions: fear. Specifically? Fear of missing out.
In fact, 60% of sales are driven by FOMO marketing. So, for example, if your offer expires or only the first 10 people receive an exclusive discount, your audience will be more likely to take action.
Otherwise, without urgency
They could delay their decision, and you’ll lose the momentum. When that happens, you run the risk of missing out on that sale, too.
Difference between ethical and false urgency
You might be wondering: “Is it ethical to use urgency in your sales funnel?”
It is, but only if you’re NOT lying to your audience!
Ethical urgency – You’re telling the truth. Your offer, discount or available Social Conversions: 11 Ways to Generate Leads from Social Media spots will Create Urgency in genuinely run out after a set amount of time, purchases or bookings
False urgency – Also known as fake scarcity, it’s about creating an artificial sense of limited availability around your product, service or discount. For example, a coach might say that they only have availability for 1 more client over the next 6 months. In reality? They’re onboarding 5 new ones. Another common example of fake scarcity is countdowns executive list tied to a discount: a sales page promises you that the offer is only available for 24h before the price goes up again. When you visit it one day later, though? The countdown is still there… because it refreshed itself!