How to Write Email Subject Lines That Get Past Spam Filters

The subject line is the first thing your recipients will see, so it’s important to write one that will grab their attention and make them want to open your email. But with so much spam out there, it can be tough to write a subject line that doesn’t get flagged as junk. Here are some tips for writing email subject lines that get past spam filters: Keep it short and sweet. Spam filters often scan subject lines for keywords that are associated with spam, so it’s important to keep your subject lines short and to the point. A good rule of thumb is to keep them under 50 characters. Use specific language. Instead of using vague language like “New offer!” or “Don’t miss out!”, use specific language that tells your recipients what your email is about. For example, “Your free ebook is here!” or “10% off your next purchase.

Use personal pronouns.

Personalizing your subject line can help to increase open rates. For example, you could write “Your special offer from [Your Company]” or “[Recipient Name], you’re invited!” Use active verbs. Active verbs are more likely to grab attention than passive verbs. For example, “Get your free ebook now!” is more effective than “Ebook available for download.” Avoid using all caps or excessive punctuation. Spam filters often flag emails that use all caps or excessive punctuation, so it’s best to avoid these. Don’t use spam trigger words. There are certain words and phrases that are commonly associated with spam, so it’s best to avoid using them in your subject lines. Some examples of spam trigger words include “free,” “win,” “click here,” and “urgent.” In addition to these tips, there are a few other things you can do to help your email subject lines get past spam filters: Use a good email marketing platform.

A good email marketing platform

Will help you to track your open rates and click-through rates, so you can see what’s working and what’s not. Segment your list. Segmenting your list means dividing your recipients into groups based on their interests or demographics. This will help you to send more relevant emails, which will increase your open rates. Test different subject lines. The best way to find out what works is to test different subject lines. Send out a few different versions of the same email and see which one gets the best results. By following these tips, you can write email subject lines that will get past spam filters and increase your open rates. Here are some additional tips for writing email subject lines that get past spam filters: Use your brand name in the subject line. This will help your recipients to recognize your email and be more likely to open it. Include a call to action in the subject line. Tell your recipients what you want them to do, such as “Click here to learn more” or “Shop now.

 

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