As my experience with online entrepreneurs shows, too many still ignoreemail marketingSome are sure that this is spam, others are sure that this tool is ineffective, and still others cannot understand who should be dealing with it.
Let’s not look for excuses in this article, and each of you, readers (if you, of course, are not already doing this), will take and implement email marketing into your customer acquisition toolkit.
It’s quite easy to do this:
- register with Mailchimp (this is the best service in the world for sending newsletters, with the possibility of free use for small bases (up to 2000 subscribers), a set of templates and a bunch of features)
- if your base is more than 2000, I recommend using Esputnik, a convenient interface, excellent customer support, and reasonable prices (the blog has an interview with the CEO of the service,by Dmitry Kudrenko)
- upload a database to the service – every business probably has one (these are the contacts of all clients who have contacted you, as well as other leads received from the site – through the forms “ask a question”, “subscribe to news”, etc.) – read about optimizing this processhere
- choose a suitable template, or even better, draw your own, in the corporate style, with the desired architecture
- We create quality content for the newsletter: interesting texts, beautiful pictures, engaging calls to action
- Read more about effective email marketing in Artjoker’s free white paper (download it here)
5 Launching context for seasonal goods/services
Even if you don’t seem to have anything in stock that you can buy in the summer, think about what kind of offering you could create to meet seasonal needs.
I don’t argue, certain types of businesses won’t even italy telegram data have to rack their brains – there’s already demand. But if you sell Christmas trees in the summer – you’ll have to really use your imagination to sell it.
To find ideas on what productslaunch contextual advertising, I recommend using the Prodvigator service – it will suggest you queries that may be commercially profitable.
In addition to traditional contextual advertising in search engines, in the summer you can experiment with targeted advertising in social networks (the mechanism is described here), and also set up an advertising campaign in Google Remarketing (the manual is here).
6 Shooting a video
Imagine – your customers have returned from vacation and are ready to buy, and here you delight them not only with an interesting offer, but also with videos in which you data on describe all the advantages of the offered goods and services. I am sure that the number of sales will increase.
And to have something to watch in September, you need to film and edit it all in the summer. Video marketing is not such a scary beast, and it is quite easy to conquer it – armed with desire, a presenter and a camera. Well, and a green background 🙂
In short, to integrate video into your marketing activities you need to:
- decide on the nature of the videos: product review, customer feedback, digest of new products, user manual, “how to make the right choice” — start with one thing
- choose a host – this can be any photogenic employee of your company who is not afraid of the camera and secretly dreams of an Oscar
- Prepare the text for the first video, upload it to the prompter, and start recording
- Read the article to find out how to do everything on the most budget possible”How is it done? We implement video marketing”
7 Improving the content on the site
Summer is the best time to update the content what are lsi keywords and why are they important? on the site, namely, to write more selling texts and post photos that make you want to make a purchase just by looking at them. And you can also start slowly doing content marketing, starting to post not only commercial materials on the site, but also useful ones.
There is still debate about the effectiveness of content marketing, but you will never know if it will bring you results until you try it. And to do it right, I recommend usingchecklist from our blog.
What would you add to this list of summer web project upgrades.