The pop-up window should be noticeable and not blend in with the rest of the information on the page. For example, you can darken the background a little so that the pop-up catches the eye and nothing distracts from its content.
Experiment with the placement of the pop-up window and its size. There are excellent examples when the pop-up is gigantic and appears on the entire screen. And for cautious companies, you can try using a pop-up window on the side of the page.
An example of a full screen popup from Kissmetrics:
Example of a side popup from HubSpot:
5 Take care of usability
Even such a small element as a pop-up window should be easy to use. It should contain the following elements:
- text that makes it clear what you are offering and what you want in return
- place to enter contacts (email and name)
- CTA element (call to action button)
- a cross that allows you to close the window
- line “don’t show again” (or “I’m already subscribed”)
- information about the guarantee egypt phone number data of privacy and protection from spam
- social proof (e.g. 4500 people have already received our demo version)
An example of a user-friendly pop-up:
6 Copywriting is important
The pop-up title that motivates to subscribe, a small text describing the benefits of subscription, and even the name of the CTA button — all of this matters. You have a very dating data limited number of characters to convince a person to give you their contact. Therefore, formulate your USP as concisely as possible. If positioning allows, you can use humor, this encourages trusting relationships.
Experiment with the text on the CTA button. Try calling it not “Subscribe”, but, for example, “Pump yourself up” (generate 10 call-to-action options related to the offer in your pop-up, choosing the most killer one).
An example of engaging copywriting for a pop-up from Groove:
3 Link the pop-up to the content
The content of the pop-up window should be a logical continuation of the content consumed by the user. Reading an article on a blog – offer to subscribe to a newsletter graves jay head of sales of articles, reading a review about a phone – encourage to follow new reviews, visiting the promotions page – offer to subscribe to a newsletter with promotions and learn about them first.
Think about what, in addition to the newsletter, you can offer the site visitor in exchange for their email. Access to a free demo version? Or a course of video lessons? It is important to give something useful, because few people want to leave their contacts just like that.
An example of a site content popup from Quick Sprou.