Every day, a tonne of new content is added online. So, how can you get your target customers to notice and engage with yours?
Simple: by creating something more valuable and compelling than the average PDF lead magnets, how-to pieces and promotional posts. That’s where quizzes come into play.
And the best part?
They’ll boost other areas of your business too, from customer experience to sales.
So, let’s go through the main benefits of integrating a overseas data quiz into your content strategy and see how you can do that in practice.
1. Increase audience engagement
Quizzes are dynamic and happen in real-time, and interactive content gets 52.6% more engagement than static pieces.
So, a quiz makes it easier to capture and retain your audience’s attention.
For example
Lead magnet – Traditional PDFs (static and overused) only get a 3-10% conversion rate. Quiz lead magnets, on the other hand, average 30-50%!
Social media – Stand out from your competitors by offering something different and engaging to your audience (= your quiz lead magnet)
Website – Instead of leaving empty-handed, more of your visitors will engage with your quiz. This will increase the time they spend on your website, which is ideal for SEO (more on that soon!), and you’ll also get to capture their contact details
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2. Gather audience insights
Quizzes don’t just complement your content strategy: they can IMPROVE IT, too!
While most of your quiz should be engaging and valuable for your participants, you can use some Reasons to Integrate of it for audience research.
So, by asking the right question, you’ll really get to know your What is the difference between organic and paid search? target customers. For example:
Likes and dislikes and whatever would be useful to YOU!
Then, use your new audience insights to optimise your content and marketing strategy accordingly. Genius, right?
3. Quizzes make your content shareable
Are you trying to boost your brand awareness and reach more executive list people? Because they’re so engaging and entertaining, quizzes have plenty of viral potential.